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How to Test a Design Concept for Effectiveness

October 15, 2025

Bringing a design concept to life is an exciting process — but how do you know if it truly works? A visually appealing design isn’t always an effective one. To ensure your design concept connects with your audience and achieves its intended purpose, testing is essential. Here’s how you can

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My Commitment to the Long View

  • Why I Write

For over 12 years, I’ve had the privilege of walking alongside investors on their financial journeys. I’ve sat with people through market highs and lows, sharing not just in their decision-making, but in their core beliefs, their goals, and—most importantly—their life stories.

What fascinates me is that no two portfolios are truly alike. Because our expectations and experiences are unique, our returns are unique, too.But after more than a decade of observation, I’ve realized that while our stories differ, the foundation of success remains the same. The single biggest influence on your returns isn’t luck—it’s your investing principles.
I started The Long View Lens to share these time-tested truths which make investing journeys both prosperous and peaceful.

  • My Investment Philosophy

Here, we embrace a value-driven, long-term approach. We believe true wealth is built through patience, discipline, and a deep understanding of underlying businesses, not through market timing or chasing fads. My writing reflects these principles, aiming to empower you with a rational compass for your investing journey.

  • Ethical Statement

Transparency and integrity are paramount. All analysis shared is my independent perspective. I will always disclose if I hold a position in any asset discussed. This blog is for educational purposes and should not be construed as investment advice. Please consult with a qualified financial advisor before making investment decisions.

Read My Full Philosophy & Disclosures

The Search for an Edge

Every active investor seeks an edge—an advantage over the crowd that helps them generate superior returns. Just as great businesses build “moats” to protect their profits, investors need a moat to protect their portfolio.

But where does that edge come from today?
We live in a world where stock tips hit millions of inboxes simultaneously. The opinions of “experts” on Twitter and YouTube reach the masses in seconds. Fundamental data and technical charts are available to everyone with a single click.

The question that haunts the modern investor is: If everyone has the same information, what is my advantage?

At The Long View Lens, we believe the lasting edge in today’s market is behavioral. It lies in your core investing principles.

Ethical Disclosure This platform is strictly for educational purposes. No financial products are sold, advertised, or marketed on this site. No affiliate marketing or paid promotions for any Asset Management Company are undertaken. Any mention of specific financial products or stocks is solely for the purpose of explaining educational concepts and should not be construed as a recommendation to buy or sell.

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Meet Devashish

An engineer by training and an investor by passion, Devashish has spent over 12 years in wealth management at top firms like Citi Bank and Anand Rathi. He is currently the Managing Partner at Accrue Finvisor LLP.
An alumnus of the Delhi School of Economics and certified on Equity Portfolio Management by the New York Institute of Finance, he combines academic rigor with a practical investing insights.

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